However, Ralph's is now also sending me coupons in the mail.
If I wanted coupons, I would have actually clipped coupons before shopping at your store. I don't want to have to remember to bring coupons with me to the grocery store - THAT'S WHY I GOT YOUR REWARDS CARD!
Why can't I just automatically get the deal with my card instead of having to remember to bring in the coupon?
I'm not sure how you feel about it Ralph's, but to me this feels like a love on the rocks.